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1. Books - Circulation
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry Corrie, 1944-.

Edition: 6th ed., International ed.Material type: book Book; Format: print Publisher: Boston : Irwin/McGraw-Hill, c2002Availability: Items available for loan: University of Santo Tomas-Legazpi College of Business Management and Accountancy [Call number: Circ. HF 5415.3 P47 2002] (1).

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2. Books - Circulation
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: Items available for loan: University of Santo Tomas-Legazpi College of Business Management and Accountancy [Call number: Circ HF5415.13 .P455 2005] (1).

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3. Books - Circulation
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Edition: 3rd ed., McGraw-Hill international ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: University of Santo Tomas-Legazpi College of Business Management and Accountancy [Call number: Circ HF5415.2 .H153 2006] (1).

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University Library and Information Services University of Santo Tomas-Legazpi |
Rawis, Legazpi City |
Tel: 482-02-01 loc 287-290
| Email: ulis@ust-legazpi.edu.ph